Mu 2007, American Oxford Dictionary inazindikira malowa ngati mawu a chaka. Zoonadi, mawuwo akhoza kumasuliridwa ngati "amalo". Tsamba lofotokozera likanati likhale lofotokozera motere: Wopeza malo ndi munthu amene amadya zokhazokha, komanso wamkulu wa organic, ndiko kuti mwachibadwa, njira. Zonsezi zinayamba ndi kuyesa kokondweretsa: Alankhani a ku Canada Alice Smith ndi JB McKinon adayesa kudya "chakudya cham'nyengo" chimodzi chilimwe. Ankafuna bowa, anapanga vinyo kuchokera maapulo ndi roboti, omwe anagwidwa ndi nthata. Kubwerera ku Vancouver, iwo anayesa kutsimikizira pa zochitika zawo ngati zingatheke kuti adye momwemo mu mzinda waukulu? Kuyesera kupeza chiyambi cha mankhwalawa kunapanga zotsatira zochititsa mantha. Zikuoneka kuti zipatso ndi ndiwo zamasamba, zomwe zimapezeka kumpoto kwa Canada, zimangotumizidwa, ndipo mafuta ambiri a mafuta amafunika kuwathandiza. Ndi pamene lingaliro la "chakudya chokwanira makilogalamu zana" linabadwa: Alice ndi JB adaganiza kuti adye chaka chokha chimene chimakula ndi kutulutsa mkati mwa makilomita 100 kuchokera kunyumba kwawo. Izi zakhala ngati yesero lovuta: Ndinayenera kupitiliza kufufuza zakudya zanga ndikuyang'ana zinthu zomwe zimagwirizana ndi lingaliro. Atolankhani anafufuza mabuku ophikira mabuku omwe analembedwanso ndi kuwamasulidwa nkhondo isanayambe nkhondo yoyamba yapadziko lonse, amayenda kuzungulira mzindawo kufunafuna alimi omwe sanagwire ntchito mogwirizana ndi malamulo a makampani akuluakulu. Ndipo "chakudya chokwanira makilomita zana" kuchokera ku chiyeso ndi malamulo olamulidwa chasandulika kukhala filosofi ya moyo, yomwe anthu zikwizikwi padziko lapansi amasangalala ndi zosangalatsa.
Wina akhoza kutcha zakudya zakutchire zomwe zimaphatikizapo kudalirana kwa dziko lapansi, kulimbikitsa kubwerera ku dongosolo la moyo wa makolo. Koma izi siziri zoona. Zakudya za mtunda wa makilomita zana zimasiyana kwambiri ndi anthu amene amakonda kukhala m'dziko limene malire ali osowa, kutalika kwake kulibe kanthu, ndipo zovala zamitundu zimaloledwa ndi mafelemu ambirimbiri. Koma iwonso amathandizira kuwonetserana kwa dziko lapansi: anthu amalumikizana motsutsana ndi mavuto onse apadziko lapansi - masoka achilengedwe. Mapulasitiki osandulika, osakhala zonyansa, ulimi popanda mankhwala ophera tizilombo komanso mankhwala osagwiritsira ntchito zotetezera onse ndi maulumikizano ofanana. Ndipo malowa amaphatikizidwira ku bungwe la Eco monga njira yabwino kwambiri, chifukwa ndilo lingaliro lodziwika bwino lakhazikika, losagwedezeka. Zomangamanga, mawuwa amatanthauzira nyumba zomwe zimatha kupanga mphamvu ndikusungira madzi amvula kuti zikhale zoyenera. M'nkhani ya "patronage", inviolability ndi chitsitsimutso cha minda yaing'ono ndi kubwezeretsa mikangano yachikhalidwe. Ndipo zotsatira zake - kukhazikika kwa zamoyo zing'onozing'ono zomwe zingathe kupulumutsa dziko lapansi kwa mibadwo yotsatira.
Panthawi imodzimodziyo, funso limabuka: kodi silovuta kwambiri? Pambuyo pake, otembenuka mtima atsopano adzayenera kusiya zakumwa zotere monga, khofi kapena madzi a lalanje. Zochitika zikuwonetsa: ngati mukufunadi, zonse zidzatha. Mwachitsanzo, m'madera akumudzi wa Google ku Silicon Valley muli malo 11 odyetserako zakudya. Mmodzi mwa iwo - Cafe 150 - amapereka mbale yokonzedwa kokha kuchokera ku zogulitsa. "Mosiyana ndi ophika omwe amagwiritsa ntchito zakudya zomwezo tsiku ndi tsiku (amadziwa bwino momwe angagwiritsire ntchito mankhwalawo), ndimagwiritsa ntchito njira zisanachitike mafakitale," akutero Nathan Keller, wolemba kapepala, "kotero mndandanda wanga cafe ikusintha tsiku lirilonse - zonse zimadalira zomwe ndidzagula pamsika mmawa. " Komabe, wophika amatsimikizira kuti: Cafe 150 anali ndi mwayi ndi malo - ku Central California, minda yambiri, kumene mungagule nsomba za nyengo. Kumalo ena, njira yoteroyo idzakhala yovuta kuyigwiritsa ntchito. Pa chifukwa chomwechi, Dema Malakhova yemwe adakondwera ndi zojambula zojambula zithunzi komanso ochita masewera olimbitsa thupi, adakana maganizo oti "organic" akudyera ku Kiev. Iye anati: "Tamva kuti Ulaya akupenga kwambiri, koma sitikumvetsa. Ndipotu, "nyumba" silingakhale yofanana ndi "organic", ndipo maapulo omwe amagulidwa kuchokera kwa agogo aakazi aang'ono angakhale atapopedwa ndi mankhwala owopsa, omwe sagwirizana ndi mankhwala. " Ndipo, mwachiwonekere, ndi mwayi woyankhulana, kukulitsa gulu la anthu omwe amadziwana nawo komanso anthu omwe ali ndi malingaliro omwe sali nawo pa intaneti ndi ma e-mail, koma moyo umapeza malo otchuka. Chifukwa chikhulupiliro ndi kuzindikira kuti kugula komweku ndi karoti komweko kungapangitse moyo wa munthu wina kukhala wofunikira ndikofunika koposa kuthetsa mavuto padziko lonse.