Msampha umene umagwiritsidwa ntchito kwambiri pofuna kulimbikitsa kasitomala kufuna ndi kugwiritsa ntchito kununkhiza ndi kukoma. Ntchitoyi ili ndi dzina lake - aromamarketing. Sayansi yovuta komanso yovutayi ndi njira yabwino kwambiri yogulitsa malonda. Kugwiritsa ntchito aromomarketing kumakulolani kuti muwonjezere ndalama za sitolo ndi 20%. Chofunika cha zotsatira zake ndi zophweka: mu holo ya malonda ndi zipangizo zomwe zimapopera fungo losangalatsa. Mosazindikira, imalowa mkati mwa mapapu athu, ndipo imayambitsa kugula chinthu chomwe chimatulutsa mafuta ndi zonunkhira. Kuwonjezera pamenepo, panthawi ino, mtengo ukuwoneka kuti ndi wovomerezeka, ndipo katundu ndizofunika kwambiri. Tsoka, ife sitingapewe konse kugulitsidwa kwa masitolo pa kugula kwathu, koma tisanati tiike chirichonse mudengu, tiyenera kulingalira kufunikira ndi kugula kugula. Podziwa izi, mumvetsetsa kuti musagule zinthu zogulitsa m'misika.
Kawirikawiri, ogulitsa sitolo ndi dipatimenti yogulitsira ntchito amagwiritsa ntchito njira zotsatirazi pofuna kulimbikitsa zofuna za ogula. Mu dipatimenti ya zovala, mannequin amaikamo, yomwe zovala zabwino ndi zapamwamba zimabedwa. Choyika chokongoletsedwa ndi zipangizo zomwe zimawoneka zokongola komanso zokongola. Monga lamulo, zomwe zimavala pa dummy zili pafupi ndi izo. Uku ndiko kusuntha kovuta kwambiri, kukakamiza zofuna. Ife, mopanda kukayikira, timatenga nthawi yonseyi, ngakhale kuti muholo mungakhale ndi zinthu zambiri zokongola pa mtengo wotsika mtengo. Koma malingaliro owonetsera amatisokoneza kuti tikhale ndi chovala chomwecho m'zovala zathu. Kotero izo zikutanthauza kuti chirichonse chimaganiziridwa kwa ife. Ndipo timakhala ngati nkhumba za nkhumba. Momwe mungakhalire mumkhalidwe umenewu? Choyamba, ganizirani, kuganiza ndi kuganiza kachiwiri, ndipo kachiwiri, mu sitolo iliyonse muli chipinda chokongoletsera, momwe kuli kofunikira kuti mupite ndi zokwanira zokwanira. Zingakhale kuti izi sizomwe mumakonda, kalembedwe kapena mtundu. Choncho, mungadziteteze kuti musagulire zinthu zosafunika ku malo ogulitsa. Musaope kuti mukhale ndi nthawi yambiri mu sitolo kusiyana ndi momwe munayendera, zidzakhudza chikwama chanu kuti chikhale bwino.
Chinyengo chinanso chimene masitolo amagwiritsira ntchito ndikuti tigule zambiri kuposa momwe timafunira komanso zosowa. Inu mwazindikira kuti mu malo osungirako zinthu nthawizonse zimakhala mwa dongosolo, zowonongeka bwino. Zinthu zamdima nthawi zonse zimakhala pamasamu. Chinthucho ndi chakuti mdima wa maso athu ndi wokongola kwambiri, ndipo ngati, tikuwona chinthu cha mdima, ndiye kuti panthawi yotsatira, tizimvetsera. Pazowonjezera, zovala zapangidwe zimakonzedwa mogwirizana. Mkazi aliyense nthawi yomweyo amawonetsa kuti akugwirizana bwino, chida choyambirira, chomwe chimamupangitsa kugula zinthu zingapo nthawi yomweyo. Chotsani, chitani zomwe ogulitsa akufuna komanso donda la malonda la sitolo. Kuti musagwere mumsampha uwu, muyenera kuyang'anitsitsa zinthu, kuziyeza kuti muzindikire kuti ziribe kanthu momwe mungapititsire, koma posachedwa, mudzafunikanso kuvala chinthu china kapena kuphatikizapo zinthu zina.
Njira yotsatira yamalonda yolimbikitsa mphamvu yogula ndi kugulitsa mtengo. Wawonapo kuti nthawi zambiri mtengo wamtengo uli ndi phindu lofanana. Mwachitsanzo, ma ruble 999,, ma ruble 499,, 1999. Mfundo ndi yakuti, m'maganizo timadziwa chiwerengero choyamba. Chidziwitso chathu chimatsutsa kuti 999 rubles., Izi ndi 1000 rubles. Mukamagula zinthu ndi timtengo zamtengo wapatali, ndiyetu nthawi yomweyo mumutu kuti muwerenge chiwerengero chonse mu chigawo chachikulu. Njira yowonjezereka: pa mtengo wamtengo ndi ziwerengero zazikulu lembani mtengo wa katunduyo kwa eni eni khadi lochepetsedwa (limene lingapezeke pamene mukugula zinthu zogula rubles 10,000, kapena kugula ndalama zambiri), ndi kwa iwo omwe alibe khadi ili, mtengo wa cashier ndi apamwamba kwambiri. Ngati mutapeza chogulitsa, mtengo umene wachepa kwambiri, mukudziwa kuti, mwinamwake, tsiku lomaliza, mankhwalawa ali pafupi kutha. Odziwika bwino a ogula amadziwika: nthawi zambiri timamvetsera masamulo omwe ali kumanja kwathu. Pa iwo, ndipo mukhale ndi katundu wotsika mtengo kapena katundu amene akuyenera kugulitsidwa mofulumira chifukwa moyo wa alumali umathera. Dipatimenti ya zamalonda imadziwa kuti sitingathe kufika pamasamulo, omwe ali kumanzere, kotero akufalitsa katundu watsopano komanso wotchipa.
Makamaka kuli kofunika kusonyeza malo a sitolo, yomwe ili pafupi ndi wosamalira ndalama. Pali zinthu zing'onozing'ono zomwe tiyenera kuganizira pamene tikuyima mzere. Ndipotu, ndalama zamakono - zoopsa kwambiri, zili ndi zinthu zosafunika kwambiri zomwe ziyenera kugulitsidwa. Gamu, maswiti, zikwangwani, magalasi, zodzikongoletsera, malamba ndi zinthu. Zonsezi, monga lamulo, sizotsika, ndipo dzanja limapita palokha ndikugula chinachake kuchokera pa izi. Kuti musagwere mumsampha umenewu, zimadziwikiratu nokha kuti dipatimenti ya ndalama ili ndi mtengo wotsika komanso wosafunika umene suli woyenera ndalama zanu. Mu sitolo mungapeze zofanana, koma pa mtengo wotsika mtengo. Ndipo kugula mitundu yonse ya ma phokoso, chingamu ndi zinthu zina zimakhudza mano anu, chiwerengero chanu ndi chikwama chanu. Kotero, kodi ndizoyenera?
Kuti musagulire zinthu zosafunikira m'sitolo, ndibwino kuti mumangokhala omvetsera kwambiri. Ndizosangalatsa kwambiri kupeza misampha yomwe yakhazikitsidwa ndi dipatimenti yogulitsa malonda kusiyana ndi kulowa nawo. Ngati mupita kukagula ndi chibwenzi, ndiye kuti mumusonyeze misamphayi, inunso aphunzire!