Ulemerero wotsatsa malonda a malonda (kapena MLM - malonda ambirimbiri, mu Chingerezi - malonda ochulukitsa) anali osasokonezeka: ambiri amaona kuti ntchitoyi ndi chinyengo, ndipo anthu omwe aphunzitsidwa m'makampani ochezera maukonde "amalembedwa" m'maboma. Kodi ndi choncho? Ndipo kodi ndizothandiza kuti musankhe monga ndalama zowonjezera malonda? Ife tizilingalira izo palimodzi.
Thandizo! Ndikutaya chibwenzi. Chaka ndi theka lapitayo iye anayamba kuchita bizinesi m'makampani ena ochezera. Pamene adakali ndi pakati, adapita ku seminala, adawapatsa ndalama, adagula makaseti ndi mabuku okhudza kupambana. Tsopano vuto loopsya layamba: mtsikanayo amandiitana, akuitana kale pamisonkhano. Anayiwala momwe angayankhulire pa nkhani zina! Pa zokambirana zathu mayi wamng'ono amalankhula mau 2-3 ponena za mwana wake, nthawi zonse - za zochitika zozizwitsa za "bizinesi" kuti munthu apambane komanso pamtendere wake. Ndinayamba kumverera kuti ndikuyankhula ndi zombie!
Pafupi nzika iliyonse ya dziko lathu ili ndi odziwa omwe ali okhudzana ndi bizinesi yamakono, ndipo ena a nkhani zawo ndi ofanana kwambiri ndi omwe aperekedwa pamwambapa.
Kodi malonda ndi malonda ndi chiyani? Kodi ndi mpatuko umene umatsutsa chifuniro ndikuwononga chidziwitso, kapena ndi njira imodzi yokha yogulitsa malonda? Tiyeni tiyesere kumvetsa.
Ndi dziko pa ulusi.
USA kuposa theka la chiwerengero chonse cha katundu ndi malonda akugulitsidwa kudzera mu njira yogulitsira malonda. Kugawidwa kwa katundu kudzera ku malo ogulitsira malonda kuzinthu zazikuru monga Coca Cola, Colgate, Gillette ndi ena ambiri. Mfundo yaikulu yomwe makampani onse ogwiritsira ntchito makina amamangidwira ndi omwe amatchedwa kukakamizidwa ndi mankhwala kupyolera mwa malingaliro awo. Mwachidule, wogulitsa sangawonetsere zokhazokha zomwe zimapangidwa, komabe amagwiritsanso ntchito wogula pakapita patsogolo malonda. Zomwe ndalama za wogulitsa zimadalira mwachindunji ntchito yake - kwa aliyense kasitomala amene amamuthandiza, amalandira mabhonasi kuchokera ku khadi, ndipo piramidi yachonde ikupitiriza kukula. "Ngati mutasankha kuchita malonda a pa intaneti," anatero katswiri wa zamaganizo Maria Baulina, "muyenera kumvetsa bwino lomwe zomwe mukufuna kuchokera kuntchitoyi. N'zoonekeratu kuti oyang'anira pamwamba, omwe ali ndi maudindo akuluakulu, adzakondwera ndi kuwonjezeka kwa makasitomala atsopano. Koma kwa wogulitsa mwiniwake, chinthu chachikulu ndikumvetsetsa zomwe ubwino wake uli. Ganizirani za ntchitoyi. Kodi mumakonda? Mukufuna ndalama zothandizira? Kapena mwinamwake mukukhudzidwa ndi ndondomeko yaulere ndi kugwirizana kwatsopano? Onetsetsani kuti mufufuze zomwe mukufuna kuti mupeze. "
Makampani ambiri a ku Russia ndi amayi (ndipo zaka sizingalepheretse - kampani Mary Kau ndi wophunzira wabwino wa zaka 70), chifukwa alibe kudzikuza ndi kukula kwa ntchito pamoyo ndi ntchito. Makampani apakompyuta amalonjezeranso aliyense kasitomala kusintha kwa zamatsenga kukhala mkazi wamalonda weniweni.
Chenjerani, pachiyambi!
"Makampani onse ogwiritsira ntchito makompyuta amatha kugwira ntchito malinga ndi njira zotsatirazi: Olemba ntchito amapatsidwa ndalama zogulira zinthu zoyambirira, komanso mabuku othandiza kuphunzira (ndalamazo zimachokera kumalo ovomerezeka ndi osayenera.) Kenako pemphani kuti muzimvetsera maphunziro aulere (kwaulere kapena ndalama, zimadalira kampani) .
"Pali nthano zambiri zokhudzana ndi malonda," akutero Maria Baulina. - Payenera kukhala munthu yemwe anamva momwe bwenzi lake linakokera ku gulu la "network" pogwiritsa ntchito hypnosis kapena NLP. Ndipo pa funso la malonda a pa intaneti "chuma kapena chinyengo?" Iye adzayankha kachiwiri. Inde, izi sizigwirizana ndi choonadi: mapulogalamu a neurolinguistic mu sayansi ndi osakayikira. Akatswiri ambiri amalingaliro amaganizo amakhulupirira kuti kufunika kwa zizoloŵezizi ndikokomeza kwambiri. Koma pali zifukwa zolimba m'makampani ochezera. Pamisonkhano, omvetsera amakhulupirira kuti akuchita bizinesi yofunikira, ndipo nthawi zina mumayamba kukhala otsimikiza kwambiri, kuchotseratu makompyuta, kupeza mabwenzi atsopano. "
Kumbali ina, umunthu wonyenga wa woyambitsayo ulidi mu kampani iliyonse yamakina. Pachifukwa china, kudziŵa zofunikira za chikhalidwe chake ndi chinthu chofunika kwambiri podziwa chomwe chimachitika. Ganizirani ngati mukusowa zovuta zogwirira ntchito?
Chirichonse chiri m'manja mwanu.
Monga mmunda uliwonse wa ntchito, muyenera kugwira ntchito mwakhama kuti "muchotse nsomba kuchokera m'nyanja." Mosiyana ndi ku Russia, sukulu za Western marketing zamakono zimapatsa ophunzira awo ndondomeko ndi zolinga, akutsitsa anthu omwe sangathe kugulitsa pa nthawi yoyamba. Ndiponsotu, mtengo wapatali wa wotsatsawo uli mu kuthekera kwake kubweretsa phindu kwa kampaniyo. Kotero ngati mutasankha kumanga ntchito mu bungwe la MLM, kumbukirani: kuti mutumikire Margaret Thatcher, mudzafunika ntchito yayikulu ndi yolimba.
Zochitika pawekha.
GORYAINOVA Olga Viktorovna, wazaka 50
Mofanana ndi ambiri, ndinabwera ku bungwe la makanema, chifukwa ndinali ndi chidwi ndi mankhwalawo. Kenaka ndinasankha monga malonda othandizira kupeza malonda. Pang'ono ndi pang'ono ndinazindikira kuti malonda - osati chizoloŵezi changa, koma sanadandaule kwambiri. Ngakhale kuti sindingathe kupeza ndalama pazogawidwa, ndikupeza ubwino wokhala ndi zinthu zina, ndimayankhula ndi anthu ambiri osangalatsa, kuphatikizapo akatswiri (madokotala), kupita ku ndemanga, kupita ku maphunziro, kukulitsa bwalo la anzanu
Ubwino ndi kuipa kwa malonda a intaneti.
ZINTHU
+ Ndandanda yaulere. Zimapindulitsa kwambiri ngati mutakhala pakhomo ndi mwana wanu kapena muli ndi nthawi yopuma.
+ Zamalonda pamtengo wotsika. Kugwira ntchito mu kampani, mukhoza kugula katundu wotchipa.
+ Chidziwitso chatsopano. Kugwira ntchito monga wofalitsa, mudzapita ku maphunziro ambiri, maforamu ndi semina.
+ Kulankhulana. Mudzapeza zambiri zatsopano ndikudziwana nokha.
MINUSES
- ndalama zosagwirizana.
- Kufunika kugula mapaketi oyambira, mabuku.
- Kukhala ochenjera kwa achibale ndi anzanu.
- Kusayera koyenera kwa ogula malonda. Mukhoza kukhala amwano, ndi mawonekedwe opanda tsankho.
Malangizo Oyamba.
Kugwiritsa ntchito malonda pafupipafupi sikubweretsa ndalama zolimbitsa thupi, choncho nthawi yomweyo dziwitsani mtundu wa mankhwala omwe mungakonde. Ngati malonda ali ndi chizoloŵezi chochita zinthu zina, ndi zofunika kuti katunduyo azikonda.
Ngakhale mutakhala ndi chidaliro mu luso lanu, musagule katundu wochuluka kuti muperekedwe. Onetsetsani zomwe banja lanu, abwenzi amagwiritsira ntchito, kuganizira za njira yogulitsa.
Werengani ndondomeko ya kampani, osakayikira kupanga zofunikira, usaiwale kuti agwirizane.
Fufuzani zambiri za mankhwalawa - pitani kuwonjezera maphunziro, kugula mabuku apadera. Mukamadziwa zambiri, zidzakhala zosavuta kuti mukope makasitomala.
Zitetezero za chitetezo.
Ku Russia, ntchito ya mabungwe ogwirira ntchito amaonedwa kuti ndi olondola, ngati kampaniyo imalembedwa m'mabungwe a boma komanso ili ndi adilesi yoyenera. Komabe, kuti mutetezeke ku zonyansa (zomwe ziri zokwanira m'dera lililonse la bizinesi), ndi bwino kutsatira malamulo ochepa chabe. Bungwe limapereka wotsogolera wamkulu wa OOO "Law and consultation" Pavel Monakov.
Mukamapempha ntchito, muli ndi ufulu wodziwa nokha ndi zolemba za kampaniyo. Ngakhale kuti simukulimbana kwambiri ndi nkhani zalamulo, yankho lanu pazomwe mukufuna lidzakhala chizindikiro. Mwalamulo, muyenera kupereka chithandizo, mgwirizano wa maziko, kalata yolembetsa ndi olemba msonkho (kapena makalata awo ovomerezeka) kuti awonenso.
Pamene mukugulitsa zodzoladzola, kumbukirani kuti izi ndizofunikira zomwe zimayenera kuzindikiritsidwa (mwalamulo iwo ayenera kutsatira zokhudzana ndi zachipatala komanso zaukhondo za epidemiological). Kugulitsa katundu wotere popanda zilembo kumalangidwa ndi chilango chachikulu. Kuonjezerapo, wofalitsa woyamba amagawira katundu pakati pa achibale ake, zomwe zikutanthauza kuti ndi bwino kumvetsera kawiri kawiri. Ngati mulibe chiphaso chomwecho, ndibwino kuti imodzi mwa makalata awo ovomerezeka ali pafupi.
Mukayamba kugwira ntchito, onetsetsani kukumbukira kufunikira kokwaniritsa mgwirizano. Zingakhale mwina ntchito kapena boma. Choyamba, buku lanu la ntchito (lomwe limatanthauza malipiro, tchuthi, inshuwalansi ya zachipatala, phukusi la anthu komanso kusowa kwa mavuto ndi msonkho woyang'anitsitsa msonkho) zidzakhala mu kampaniyi, ndipo yachiwiri - muyenera kulembetsa ndi msonkho monga wogulitsa malonda (ndiko kuti, mudzalipidwa ndalama pa chowonadi ndi kuchuluka kwa ntchito yomwe yachitidwa). Popanda kuchita mgwirizano ndi wamalonda (ngakhale mutakhala ndi ubale wabwino bwanji), ntchito zanu zidzakhala ndi mavuto ambiri.