Ndipo panthawi imodzimodziyo ndikufuna nthawiyi kukhala yochepa kwambiri m'mbiri yonse ya L`Oreal.
"Sindidzakhala munthu wolemera," adatero Eugene Schueller, yemwe anayambitsa L`Oreal. Koma iye sanakhulupirire mwa iye yekha. Ndicho chifukwa chake ndinapitiriza kugwira ntchito mwakhama. Ndipo ife tikuwona chiyani lero? L`Oreal - kampani yamakono yokonzeratu ikuyimira m'mayiko 130 ndi antchito zikwi 63.
L`Oreal
Tsiku lina, Eugene Schueller, injiniya wamakina wamng'ono, woyang'anira labotale ku Central Pharmacy ku France, anabwera kunyumba ndipo anapeza mkazi wa Louise akulira. Chifukwa cha matendawa chinali ulendo wokacheza ndi wovala tsitsi amene adatembenuza zitsulo za mkazi wa blond mu mulu wa udzu (popanda kukokomeza!). Mwamuna wanga analibe mwayi wosankha kupanga utoto wabwino kwambiri padziko lapansi kwa wokondedwa wake. M'masiku amenewo, amayi ambiri amavala tsitsi ndi masamba - henna ndi basma. Amene, ndithudi, sanapereke mitundu yapadera m'mithunzi. Ndipo adakwanitsa cholinga chake: mu 1907, chifukwa cha kufufuza kozama komanso kosautsa kwa katswiri wa zamagetsi, choyamba chophimba tsitsi, chomwe chinatchedwa L'Oreal, anabadwa.
Louise anali wokondwa kwambiri, ndipo Eugene, wouziridwa ndi zotsatira, adanyamula chilengedwe chake kupita kumalo odziwika bwino.
Ndiyeno?
Paints L`Oreal - kampani yodzikongoletsera yamakono ikuwonjezeka kwambiri osati ku France kokha, komanso kupitirira. Ku Italy, mankhwalawa akupezeka mu 1910, ku Austria - mu 1911, ku Netherlands - mu 1913. Komanso - USA, Canada, England, Brazil ...
Schueller sanali mtsogoleri wabwino komanso wokonzekera, komanso wogulitsa ndi wotsatsa. Iye amalimbikitsa zofalitsa ndi zofalitsa, akubwera ndi zilembo ndi nyimbo zotchuka, amapanga zinthu zosiyanasiyana kwa ogula ...
1929 inachititsa chidwi kuti dziko lapansi likhale lokongola kwambiri - Eugene Schueller anapanga njira zake zoyamba zowononga tsitsi, povumbulutsa chinsinsi cha platinum blondes. Zotsatira za ntchito yopweteka zinapangidwa mu chida cha L`Oreal Blanc. "Makampani aakulu ali mu botolo ili! "Tsiku lina ma brunettes ambiri akufuna kukhala blondes," adatero Schueller, akukhulupirira kuti adalenga chuma chenicheni. Ndipo posakhalitsa makampani opanga mafilimu adzatsimikizira kuti anali wolondola: Mu 1931 ku Hollywood pafilimuyi ya "Platinum Blonde", khalidwe lalikulu lomwe - wotchuka wotchuka wa ku America, katswiri wa mafilimu ndi chiwonetsero cha kugonana kwa zaka za m'ma 1930 - Jean Harlow anali wosaoneka bwino. Kotero, nyenyezi za Hollywood zimatseguka mafashoni ndi zofiira. Mu salon saling powdering powder L`Oreal Blanc imabweretsa kumva kwenikweni!
Poyambirira kwa zaka za 40 mu gulu L`Oreal - kampani yamakono yokongoletsera, anthu oposa chikwi anagwiritsidwa ntchito. Anagwira ntchito mu bizinesi ya banja komanso mwana wamkazi wa Eugene - Lillian, yemwe pa nthawi ya maulendo ankatulutsa malemba pa pepala ndi zojambula.
Ndipotu, ndikuyenera!
Chilankhulochi choyamba chinagwiritsidwa ntchito ku US pakulengeza mtundu wa tsitsi L`Oreal Preference mu 1971. Mtsikana amene anali payeilesiyo anati: "Ndimagwiritsa ntchito utoto wokwera mtengo kwambiri, chifukwa ndikuyenerera." Ndi kovuta kukangana, sichoncho? Lero, kusintha kosinthidwa pang'ono kumagwiritsidwa ntchito kwambiri: "Ndipotu, ndiwe woyenerera!" Amayi abwino kwambiri a padziko lonse adalankhula nawo malonda a L`Oreal - kampani yamakono yokongoletsera.
Zolemba za L'Oreal Paris ndizokwanira kukongola kwabwino.
Zolemba zamakono L`Oreal:
1907 - choyamba cha dye la tsitsi la L'Aureale lomwe lili ndi dothi lopanga.
1929 - ufa woyamba wa buluu L`Oreal Blanc umabisa chinsinsi cha platinum blondes.
1966 - Mtundu wa tsitsi wowerengera wa ntchito zapakhomo.
1972 - chiyambi cha mbiri ya mtundu wa Elseve poyambitsa kusamala kwa tsitsi ndi mapeto a magawano.
1982 - kuyambitsa mndandanda wa nkhope yosamalira Makhalidwe (tsopano Dermo-Expertise).
1995 - Revitalift gamma, yokonzera kulimbana ndi zizindikiro za ukalamba popanda kupaleshoni.
1996 - shampoo yosamala Kuthamanga ndi ceramides.
1998 - Mtundu wa tsitsi Ndibwino kuti ukhale ndi Creme ndi ceramides ndi mapuloteni.
1999 - milomo yamoto Maluwa.
2000 - Shampo yothandizira tsitsi la amuna.
2005 - kutsegulira mâ € ™ amuna azimayi.
2006 - revolutionary bezmiamachnaya utoto wa tsitsi Kutenga Creme Gloss, umene umapereka mithunzi yokwanira ya imvi.
2006 - milomo yotchedwa Riche Star Secrets.
2007 - Gamma Derma Genesis khungu kusamalira pamtunda.