Ufumu waukulu wa Estee Lauder umachokera ku khitchini yaying'ono ya banja la Lauter (kenako linasankhidwa kusintha kalata imodzi pa dzina lachikazi), kumene Este anakonzera kirimu chake choyamba. Tsopano, gawo la kampani yake, lomwe linali ndi mabanki ambiri (kuphatikizapo Clinique, Aramis, Origins, MAC ndi Bobbie Brown), amawerengera pafupifupi theka la msika wonse wa zokongoletsa ku US.
Asanalowe m'banja, Este amatchedwa Mentzer. Bambo ake anali mbadwa ya Ukraine, nyumba yake pafupi ndi Chernivtsi yapulumuka mpaka pano, Este anafika mpaka pano, kale atakalamba. Amayi a Este, Rosa Schotz, anali wamkulu zaka khumi kuposa mwamuna wake, motero anadziyang'anitsitsa yekha ndipo Este ankafuna kukhala ngati amayi ake. Banja lawo linali losauka, Esta anali wamng'ono kwambiri pa ana asanu ndi awiri.
Msungwanayo ali ndi zaka zisanu ndi chimodzi, amalume ake, dermatologist John Scotz, anasamukira kwa iwo. Zakudya za kuphika kwa amalume Esitere anadziyesa yekha, ndipo anadabwa ndi zotsatira zomwe anazitulutsa, anagwidwa kuti adzipangire zokha. Pambuyo pake, mothandizidwa ndi Amalume Este, adzalemba njira zake zoyamba zowonjezera anayi ndikuzindikira cholinga chake. Mwa njirayi, mosasamala kanthu kuti iwo ankaphika creams pa mbale yamtundu wamba, amitundu ena okongola a salons anayamba chidwi ndi mankhwalawa, kukhala ogulira oyamba a ufumu wa zonunkhira wam'tsogolo wotchedwa Este Lauder.
Wokwatira mtsikana anatuluka ndipo sanamalize sukulu. Mwamuna wake, Joseph Lauter, anali wowerengera mwa ntchito. Iye anathandizira zoyamba za mkazi wake, ndipo mu 1933 banjali linapereka chidziwitso choyamba chokhudza zogulitsa zodzoladzola "Lauter Chemist" ku bukhu la foni.
Banja lawo linatha zaka zisanu ndi zinayi, koma mgwirizano wa banjawo unasokonekera ndipo Esta, atatenga mbali yoyamba, adatsutsa. Komabe, mu 1942 moyo udakankhiranso okwatirana ndipo nthawi ino iwo adakhala zaka zina makumi anayi ndi chimodzi palimodzi.
Kampani yoyamba Lauder inali malo odyera aang'ono ku Manhattan, komwe iwo anasandulika ku fakitale yaing'ono. Usiku, ntchito inali itagwedezeka pa fakitale ino - ndalama zomwe zinalengedwa zomwe Este anazigulitsa masana.
Kuyambira pachiyambi cha bizinesi yawo ya banja Este anaganiza zopindula kutchuka kwa katundu wawo. Chifukwa anakana kugulitsa m'masitolo ndi masitolo akuluakulu. Este anali otsimikiza kuti kutchuka kwa mankhwalawa kumatsimikiziridwa bwino ndi malo omwe amagulitsidwa. Njira iyi yopititsira patsogolo katundu ndi kufalitsa katundu inali chitsimikizo chachikulu chomwe chinakhazikitsa chitsogozo cha chitukuko cha kampani yonse kwazaka zambiri.
Este Lauder anali ndi ana awiri - Leonard ndi Ronald, awo, monga akazi awo, Este wogwira ntchito mosavuta kuwonjezera pa bizinesi ya banja. Achibale ake onse ankakonda ndi kulemekeza Esitere, ndipo anali wochuluka kwa iwo.
Este adayamikira kwambiri chitonthozo cha kunyumba, choncho adayesa kubweretsa ntchito ku kampani yake, chifukwa posachedwa maofesi a antchito ake anayamba kufanana ndi maofesi a kunyumba.
Kampani Eté Lauder inakula kwambiri. Pofuna kukondweretsa chidwi cha ogula ku malonda awo, Este anayamba kupereka zazing'ono zapadera kwaulere. Ambiri mwa mpikisano wake adanyoza momveka bwino lingaliro ili, koma linagwira ntchito - akazi adakondwera kuyesa mavitamini a Estee, kulandira malangizo okhudzana ndi katundu wawo ndipo posakhalitsa malonda a kampaniyo adawonjezeka kwambiri. Este anatha kuwerengera kuti zochita zoterezi zimapangitsa kuti amayi azikondana ndi chizindikiro chake, kudzikuza kwenikweni kwazomwe amagulitsa, komanso chifukwa chake - amayi adzalangiza abwenzi awa okondweretsa, kukopa makasitomala atsopano kwa kampani. Tsopano, ndi dzanja losavuta la Este, kugawidwa kwa zitsanzo zaulere kwakhala chinthu chofala kwa makampani onse odzola ndi zonunkhira.
Koma ngakhale kuti malondawa akuyenda bwino kwambiri, khadi lalikulu la msilikali ameneyu adali wokhalabe wokongola kwambiri nthawi zonse, kuti akhalebe wokongola kwambiri. Pofuna kukopa mwiniwake wa sitolo yapamwamba ya Saks, yomwe ili pa Fifth Avenue, kuti ayambe kugawira katundu wake, Estere ... adachita bwino kuti mwana wake azikhala bwino. Podziwa kuti ntchito yotchedwa Esta creams yomwe ikufunidwa, mwiniwakeyo anavomera.
Ndalama za kampaniyo inapitilira kukula. Este anagwiritsa ntchito ndalama zake zonse kuti apititse patsogolo bizinesi yake - adayitana akatswiri odziwa ntchito kuti agwirizane, anatsegulira ma laboratories, ma boutiques ndi kugula katundu wa makampani atsopano.
Este anasankha kampani yake lingaliro la "Mwamsanga ndi Lothandiza", pokhulupirira kuti mkazi samangotenga nthawi yambiri kuti adzisamalire yekha. Chigamulochi chinalimbikitsidwa kwambiri ndi makasitomala, pokhala othandiza kwambiri.
Nthano za Este zimapangidwa ndi nthano. Ndani sanamve zachitetezo chake pamene Este adathyola chiwombankhanga cha mizimu yatsopano, poyitana dzina lake!
Kusuntha kwina kwina ndi Este kunali lingaliro la kuvala milomo yamkati muzitsulo zamtengo wapatali. Kukonzekera uku kunali kulawa kwa amayi ozindikira a dziko lapansi.
Amaganizira mozama mwa chithunzithunzi chake, akugwiritsa ntchito ndalama zambiri. Kufikira zaka zapitazi, iye anavala mowala kwambiri, kupanga chisankho chokondweretsa mitundu yowala ndi kudula kodabwitsa. Kuonjezera apo, mayi wotereyu nthawi zonse anasamukira ku America kupita ku Ulaya, kukonza zochitika za kampaniyo.
M'zaka za m'ma 50, Estee Lauder anatenga malo atatu pa msika wa US, pambuyo pa zinthu monga Elizabeth Arden ndi Helena Rubinstein. Este anachita zonse zotheka kuti chizindikiro chake chigwirizane ndi makasitomala omwe ali okongola, okongola komanso opambana. Kotero kampani yaying'ono ya banja inayamba kukhala ufumu weniweni. Ufumu waukulu wa Este Lauder.
Anakwanitsa kulimbikitsa katundu wake ngakhale ku msika wa Soviet Union: M'zaka za zana lachisanu ndi chitatu mankhwala ake anawonekera pamisika ya Leningrad, Kiev ndi Moscow.
Bwino la bizinesi yake Este anafotokoza chikhulupiriro chake chosasunthika m'zinthu zopangidwa.
Kuchokera pa milandu Esther anasamuka mwamuna wake atamwalira, kale atakalamba kwambiri. Mwana wake wamwamuna wamkulu Leonard anali wosankhidwa wamkulu wa kampaniyo. Pambuyo pake, nkhaniyi inapita kwa mdzukulu wa woyambitsa - William Lauder. Iye adayankhula kale za zolinga zake za malonda a kampani pa msika: adasankha kutenga maphunziro kwa makasitomala achinyamata. Kuonjezerapo, William akusiya lamulo la "kuyamwa" kwazitsulo zing'onozing'ono, ndipo akusiya njira yam'mbuyo ya agogo aakazi, kulowa mumsika wamakono odzola. Chabwino, nthawi idzawonetsa zomwe zidzachitike mwazimenezi.