Nkhani yabwino kwa onse mafanizidwe a zovala zoyenerera: Achinyamata TOPSHOP ndi TOPMAN tsopano akupezeka pa sitolo ya intaneti Lamoda.ru! Ndipo izi zikutanthauza kuti kugula zovala ndi zipangizo zamakampani a ku Britain omwe anawonekera koyamba pa msika wa ku Russia pa intaneti wakhala mofulumira kwambiri komanso mosavuta kuposa kale: popanda kulipiriratu, popanda misala m'masitolo, ndi kukhoza kuyesa musanagule komanso chofunikira - kupereka kwaulere.
Nils Tonzen, CEO ndi woyambitsa nthambi ya Lamoda, adati: "Cholinga chathu ndicho kupanga malo apadera mu Network of Russia ndi CIS. Zosakaniza zathu zimaphatikizapo zopangidwa zoposa 1,000 ndipo zimatengera mitundu yonse ya mafashoni ndi mabanga osiyanasiyana. Pochita malonda pa malonda a intaneti, timatha kuyankha mwamsanga zosowa ndi zikhumbo za ogula. Timasangalala kwambiri kukhala sitolo yoyamba pa intaneti ku Russia, kumene ma TOPSHOP ndi TOPMAN ayimira. Lingaliro ndi ndondomeko ya malonda awa ndi abwino kwa makasitomala a Lamoda. Ndikutsimikiza kuti zomwe makasitomala amachita zimakhala zabwino kwambiri. "
About Lamoda
Lamoda ndi amene amagulitsa zovala, nsapato ndi Chalk ku Russia ndi CIS, akuyimira katundu woposa 2 miliyoni ndi makina 1000 odziwika bwino padziko lonse lapansi. Kampaniyi ikuyesetsa kupereka makasitomala ndi kusankha bwino mafashoni pa intaneti ndi ntchito yabwino. Lamoda imapereka kutumiza kwaulere, koyenerera musanagule komanso kumatha kubwezera zinthu mkati mwa masiku 365. Chifukwa cha LM Express, utumiki wake wa makalata, komanso malo ake enieni, kampaniyo imapereka katundu tsiku lotsatira pambuyo popereka chilolezo m'mizinda yoposa 80 ya Russia ndi Kazakhstan. Panthawiyi, Lamoda amagwira ntchito ku Russia, Kazakhstan, Republic of Belarus ndi Ukraine. Kampaniyo inakhazikitsidwa mu 2011 ndi Niels Tonsen, Florian Jansen, Burkhard Binder ndi Dominik Picker.
TOPSHOP mu mafanizo
TOPSHOP ili ndi malo okwana 319 ku UK, ndi 137 ndalama zamayiko akunja zomwe zikugwira ntchito m'mayiko 40. Ku US, TOPSHOP imayimilira m'masitolo ogulitsa malo, pa April 2015 chiwerengero chake chidzafika zisanu ndi zinayi. TOPSHOP imagulitsidwanso m'masitolo 52 Nordstrom ku United States.
Malo otchedwa TOPSHOP.COM amachepetsa maulendo oposa 4.5 miliyoni pamlungu; Zaka pafupifupi 400 zatsopano zimapezeka pa webusaitiyi pa sabata iliyonse ndipo zimaperekedwa ku mayiko 110. Amapereka mapepala opangira zinthu ku UK, USA, Germany, France, komanso maiko anayi akuluakulu a ku Asia: Singapore, Malaysia, Thailand ndi Indonesia.
Kwa zaka 12, TOPSHOP imathandiza pulogalamu ya NEWGEN yozindikiritsa maluso a British Fashion Council, omwe opanga 234 amatha kuyamba malonda mu mafashoni.
TOPMAN mu zifanizo
TOPMAN ili ndi malo 254 ku UK, komanso 153 ndalama zamayiko osiyanasiyana zomwe zikugwira ntchito m'mayiko 30. Ku US TOPMAN imayimilira m'masitolo ogulitsa malo, mu April 2015 chiwerengero chake chidzafika asanu ndi atatu. TOPMAN imagulitsidwanso m'masitolo 525 Nordstrom ku United States.
TOPMAN.COM imachepetsa maulendo oposa 800,000 pa sabata; Pafupifupi zatsopano 100 zimapezeka pa tsamba pa mlungu uliwonse ndipo zimaperekedwa ku mayiko 110. Amapereka mapepala opangira zinthu ku UK, USA, Germany, France, komanso maiko anayi akuluakulu a ku Asia: Singapore, Malaysia, Thailand ndi Indonesia.
Kwa zaka zisanu TOPSHOP imathandiza pulogalamu ya NEWGEN yolemba maluso a British Fashion Council, chifukwa opanga 25 amatha kuyamba malonda awo.
Komanso, TOPMAN wakhala akukonzekera pulogalamu ya MAN kwa zaka 10 potsata mgwirizano ndi bungwe la Fashion East, lomwe limapereka olemba mapulogalamu omwe ali ndi mwayi wopita nawo ku London Fashion Week. Panthawi imeneyi, MAN adathandiza opanga oposa 20.