Komabe, chaka chino alendo a Cannes sakanatha kuwona zokhazokha komanso zamakono zamakono, komanso zotsalira zake - osati zokongola-mbali. Ndi za kutha msanga. Inde, pali mawu oterewa mu mafashoni, ndipo amatanthawuza lingaliro lomwe ndi lopweteka komanso loopsya kuposa chakudya chofulumira. Pogwiritsa ntchito chikondwererochi, pulogalamu yokhudza mafashoni omwe amatchedwa "True Value" adawonetsedwa. Chithunzichi chimatiuza za mtengo umene anthu osauka a m'mayiko a ku Africa amapereka chifukwa cha mwayi wolemera ndi wotchuka kuti azivale zinthu zapamwamba, kuti apindule kwambiri ndi makampani apamwamba, zovala zosavuta kwa anthu okhala m'mayiko otukuka.
Tikukamba za mayiko osauka kwambiri padziko lonse lapansi, kumene lero mabungwe ambiri a zovala, nsapato, ndi zipangizo zamakono zimayambira. Pofuna kugwira ntchito yotsika mtengo, maiko a dziko lapansi akhala akudziƔa bwino dziko lonse lakuda. Zoona, iwo sanabweretse ngakhale ndalama zosachepera kwa mabanja a antchito awo, omwe chifukwa cha ndalama zimagwira ntchito yonyowa pokonza, zonyansa, zomangamanga, nthawi zina ngakhale kuika miyoyo yawo pachiswe. Tsoka ilo, ogwira ntchito, pa ntchito pa filimuyi kuchokera kwa ojambula otchuka ndi makina, Stella McCartney yekha ndi oimira Patagonia adatenga mbali.