Zojambula za nsapato zokongola, zomwe zaikidwa kale pa intaneti, zowonjezeredwa ndi ndemanga za ojambula omwe adayankha ku Disney. Mwachitsanzo, Sandra Choi, yemwe ndi wotsogolera wa Jimmy Choo, adafuna kupanga nsapato zowona zamatsenga, zomwe zimatha kubwezeretsanso malingaliro awo omwe anawamasulira kale. Ndipo Massimiliano Jornetti (Salvatore Ferragamo) adalimbikitsanso ntchito yosazolowereka yomwe mkazi aliyense amene amavala chitsanzo chake cha nsapato za kristal, monga Cinderella, adasanduka mwana wamkazi wa fuko. Mwachibadwa, ena opanga zinthu ankagwira ntchito molimbika.
Chifukwa cha khama la ojambula otchuka, mtsikana aliyense angamve ngati Cinderella pa mpira wachifumu. Pambuyo pa nkhaniyi ku Berlinale, mndandanda wa zolemba zamatsenga udzagulitsidwa m'makampani a Alexandre Birman, Jerome C. Rousseau, Paul Andrew, Rene Caovilla, Salvatore Ferragamo, Nicholas Kirkwood, Stuart Weitzman, Charlotte Olympia, Jimmy Choo padziko lonse lapansi.