Nkhani ya moyo wa Anne Burda
Fotokozani nkhani ya kulengedwa kwa magazini "Burda", koma osati "mayi" wake wamkulu Anne Burda - musanene chilichonse. Anna Magdalena Limminger, yemwe ndi Anne Burda, anabadwa pa July 28, 1909 m'tawuni yaing'ono yotchedwa Offenburg. Dzina limene Anna adalowa mu mbiriyakale ya dziko lapansi adayambira ali mwana - anali iye amene adaitanidwa ndi makolo ake chifukwa ankakonda kuyimba nyimbo ya ana, yomwe imatchedwa "Annchen kuchokera ku Trau". Atamaliza sukulu, ndipo kenako sukulu yamalonda, mtsikanayo anakwatira Franz Burda. Kuchokera kuzinthu zachuma, banja latsopanoli linakhala ndi doctorate m'mbiri ndi nyumba yaing'ono yosindikizira mabuku. Koma Annie sakonda kukhala pamalo amodzi ndikukhutira ndi zomwe zili. Iye nthawi zonse anali ndi kukoma kokoma ndipo anali wodziwika bwino mu mafashoni. Ndi chifukwa chake Annie nthawizonse ankawoneka ngati Hollywood. Mkulu wake wamkulu pa nthawiyi anali: "Ngati simukulola kuti ndalama zanu zivale kuchokera ku Dior, singano ndi ulusi, kulawa ndi malingaliro adzakuthandizani kuyang'ana mafashoni ndi zokongola ...". Ndipo ngakhale kumupatsa mkazi wake ana atatu, mkaziyo sanasinthe malingaliro ake abwino ndi mawonekedwe ake.
Mbiri ya magaziniyi
Ali ndi zaka makumi anai, Enne Burda anaganiza kuti adzizindikiritse osati amayi okha, komanso ngati mkazi wopambana. Ndipo poyamba, adakondweretsedwa ndi chidwi cha abwenzi ake, omwe adathamangitsira mkazi mowirikiza za momwe angayang'anire bwino kwambiri. Kale mu 1949, Enne anatsogolera pakufalitsa mwamuna wake yekha. Chifukwa choyamba cha kulenga "mwana" wake watsopano chinali chosindikiza mabuku, koma magazini. Ndipo magazini yoyamba yomwe, yomwe inkawona kuwala kuchokera pansi pa chombo cha makina pa nyumba yosindikiza Enne Burda, inali magazini yomwe ili pansi pa dzina lomwelo, "Burda Modern". Zinali mothandizidwa ndi magazini ino kuti Enne anasankha kuyankha mafunso onse akuzunza abwenzi ake.
Lingaliro lomwelo la kufalitsa magazini ya amayi, momwe zovala zodzikongoletsera zazimayi zinapangidwira, zinakhala bizinesi yopindulitsa kwambiri yomwe inabweretsa ndalama zabwino kwambiri. Kufalitsa kwa kopi yoyamba ya kusindikizidwa kwa akazi kunali pafupifupi zikwi zana. Koma pafupifupi zaka fifitini izi zimafalitsidwa mu Germany yokha zafika pamamiliyoni miliyoni. Magazini ya "Burda" yakhala mphatso yeniyeni ya kugonana kwabwino padziko lonse lapansi. Ndi chifukwa cha kulengedwa kwa magazini ino yomwe amayi adaphunzira, mwachitsanzo cha Enne wosadziwika, ndi manja awo kuti adzipangire okha madiresi apamwamba omwe anatsindika chithunzi chawo. Koma mlembi wa magaziniyi sanaleke konse kufalitsa kwake. M'mizinda monga New York ndi Manhattan, Burda anatsegula makasitomala ang'onoting'ono, komwe anakonza zoti apange zovala zomwe amapatsa owerenga ake. Zowonetsa "mafashoni" zoterezi zinapindula kwambiri, zomwe zinakhudza kwambiri kuwonjezeka kwa chiwerengero cha makinawo. Cholinga chachikulu cha Anne chinali kukondweretsa owerenga onse. Kotero, iye ankakhulupirira molimba kuti zoyenera za zitsanzo za zovala zoyenera ziyenera kukhala pa malo oyambirira. Mwa njirayi, ngakhale kuti Burda anali atakwanitsa kale kugula chilichonse, sanasiye kumanga zovala ndi zovala zokongola zomwe anadzicheka yekha komanso zomwe ankaika pamasamba ake.
Patapita kanthawi, magazini ya Burda Modern inasiya kukhala magazini chabe ndipo idapeza malo ambiri padziko lapansi. Padziko lonse lapansi, masitolo anatsegulidwa, kumene owerenga ambiri amatha kudzigulira nsalu, zomwe zinali zofunikira kuti zitsulo zina zowonongeka. Komanso pano mungathe kugula zipangizo zamakono komanso zolemba zakale za magaziniyo.
Kuwonjezeka kwa malire a nyumba yosindikiza "Burda"
Magaziniyo itatha kulengedwa komanso kuvomerezedwa kwake padziko lonse, nyumba yochepa yosindikizira nyumba ya banja la Burda inayamba kupeza nyumba yaikulu kwambiri yosindikiza mabuku imene inanenedwa padziko lonse lapansi. Kuwonjezera pa magazini ya Burda Modern, dziko linawona magazini ina, "brainchild" ya Burda, yotchedwa "Burda internationality." Magaziniyi inadzipereka kwambiri kuphika komanso mbali zake. Koma nkhani yopanga magazini yotchedwa Burda siidathe pomwepo ndipo zofalitsa zina zotchedwa Anna, Karina ndi Verena zinawonjezeredwa ku "malo awo abwino". Ili ndilo buku lothandizira kupanga, komanso kupanga zokongoletsera mitengo ya Khirisimasi, zidole ndi zidole. Komanso pamasamba a magaziniwa mungapeze malangizo othandizira nsalu, nsalu zazingwe, makonzedwe a nyumba, munda, munda. Magaziniwa sankangolingalira zokhazokha za amayi, koma banja lonse. Chochititsa chidwi ndi chakuti ngakhale amuna akhala akuwerenga mwakhama magazini amenewa.
Sizinangokhalako mwangozi kuti pambuyo pa nkhondo Germany Germany Enne Burda idatchedwa "Germany chozizwitsa cha chuma." Mofanana ndi momwe anadutsa m'magazini yeniyeni, adakwanitsa kufika m'dziko lonse lapansi, zomwe zinachititsa kuti iye ndi "mwana wake" akhale wotchuka komanso apambane. Mu cholowa chake pambuyo pake, mkazi uyu anatha kuchoka m'mayiko mazana omwe "mawu ake osindikizidwa", zilankhulo makumi awiri, zomwe nyuzipepalayo inamasuliridwa, ndi magulu a anthu mamiliyoni ambiri owerenga ndi okonda bukulo, anawerengedwa. Enne Burda anachoka mwatsatanetsatane mu 1994, kutumiza mphamvu zake zonse ndi zolemba zake za Burda wotchuka padziko lonse kwa ana ake. Mu 2005, pa November 2 anamwalira. Akazi padziko lonse lapansi adzathokoza Ann kwa zaka zambiri chifukwa adaphunzitsa dziko kuti likhale bwino komanso lidzatero ngakhale atamwalira. Ndipotu, nyumba yosindikizira "Burda" ikukhalabebe mpaka lero, yokondweretsa owerenga ake okongola ndi zofalitsa zosangalatsa zonse magazini yomweyi yotchedwa "Burda".