Adidas ndi yaikulu yaikulu ya mafakitale ku Germany omwe amadziwika kwambiri popanga zovala, nsapato ndi zipangizo. Panthawiyi, mtsogoleri wamkulu wa chizindikiro chimenechi ndi Herbert Heiner. Pansi pa utsogoleri wake, kampaniyo ikugwira ntchito ndipo imakondweretsa mafani ake ndi zovala zatsopano zovala zovala ndi zothandizira amuna ndi akazi. Tsopano tiyeni tsopano tigwire pachiyambi ndi mbiri ya kulengedwa kwa Adidas.
Nkhani ya Adidas.
Mbiri ya malonda Adidas imayamba pomwepo mu 1920. Chaka chino, munthu wamba wodzinso wotchedwa Adi Dassler wochokera mumzinda wa Herzogenaurach wa ku Germany, yemwe anali wochita masewera olimbitsa thupi, adadzipangira nsapato zake kuti azisewera mpira. Masewera ake oyambirira a masewera anapangidwa ndi iye yekha ndi manja, ndipo kwa iye zinyumba zinalimbikitsidwa ndi bwenzi yemwe anali ndi zofooka zake. Patapita kanthawi, Adi Dassler anapanga zithunzithunzi zomwezo, zomwe zinagulitsidwa kwambiri. Nkhani zomwe Dassler adasula nsapato zake zidatengedwa kuchokera ku mabotolo akale ndi omwe anagonjetsedwa, mabotolo ndi yunifolomu.
Mu 1923, atagwirizana ndi mchimwene wake Rudolf Adi, Dassler adalanda nyumba yoyambayo n'cholinga choti apange nsapato zake. Ndipo kale mu 1925 abale analembetsa fakitale yawo ya nsapato ya abale a Dassler mumzinda wa Herzogenaurach. Adi, yemwe ndi wotchuka masewera a masewera, wakhala akuganiza kuti nsapato za masewera ayenera kukhala ndi zipangizo zoterezi, zomwe zingathandize othamanga kuti apindule bwino. Choncho, cholinga chachikulu chokhalira nsapato izi chinali kusamalira munthu aliyense wothamanga. Izi ndizo zomwe abale adatsogoleredwa.
Ndipo, zachilendo zomwe zingawoneke, zinagwira ntchito, ndipo nsapato za Das ndi zitsamba zinapeza kutchuka kwakukulu pakati pa othamanga. Ndi chifukwa chake mu 1928, nsapato izi zinayambitsidwa pa Masewera a Olimpiki, zomwe zinachitika ku Amsterdam. Koma kale mu 1936 pamaseŵera a Olimpiki mumsasa wotchedwa Amsterdam Jesse Owen, atavala nsalu "Dassler", adatha kupambana miyeso inayi ya golidi ndipo izi zinachititsa kuti dziko lapansi lizindikire yekha, komanso nsapato izi. Koma chifukwa cha zovuta zandale ku Germany m'ma 30-40 ndi nkhondo yachiŵiri yapadziko lonse yotsatira, ntchito ya kampaniyo inaimitsidwa.
Pambuyo pa nkhondo, fakitale yonyamula nsapato Dassler, yomwe idali kale panthaŵiyo inalandidwa ndi Amereka, inayambanso kupanga. Kubwezeretsanso fakitale, Adi Dassler adalenga a American athletes skates ndi nsapato za masewera akale, magulu a mpira ndi mipira ya mphira, kuyambira zaka za nkhondo pambuyo pa nsapato zofunikira zogwiritsa ntchito nsapato zinali zoperewera zambiri.
Mu 1948, abale anayamba kugwira ntchito pawokha. Rudolf ndiye adayambitsa chida cha Puma, ndipo Adi adamuitana, atatenga syllable yoyamba ya Adidas. Panthawi imeneyi, mbiri yakale idaphunzira za nyenyezi yatsopano m'dziko la masewera ndi miyambo yomwe yakhazikitsidwa kale. Ngakhalenso kampani yomwe inali pa siteji ya chilengedwecho inapeza chizindikiro chake. Anayamba kutchuka mpaka lero, zomwe zidakonzedwa kuti zithandize phazi lamasewera. Mpaka lero, zojambulazi zasintha pang'ono komanso pamodzi ndi mikwingwirima ndi shamrock.
Kampani yatsopanoyi sikuti yakhala mpainiya wokhayokha pokhapokha atapanga mafano apamwamba komanso apamwamba kwambiri, komanso apamwamba pa malonda a masewera. Ndipo choyamba, chifukwa cha ntchito yomaliza ndi nyenyezi za masewera. Anthu oyambirira a Adidas anali otchuka monga masewera monga Muhammad Ali ndi Franz Beckenbauer. Kuwonjezera pa nyenyezi izi, mbiri ya chilengedwe cha kampani ikhoza kuyamikira ubwenzi wake wapamtima ndi David Beckham, Zin Zidane ndi Raul.
Adidas lero.
Mbiri yamakono imati kuti mpaka pakati pa zaka makumi awiri ndi makumi awiri, chizindikirocho chinali kupanga nsapato zokha, koma mu 1952 zonse zidasintha kwambiri ndipo dziko linapeza matumba oyamba a Adidas. Ichi ndi chomwe chinathandiza kampaniyo kuchoka pa chithunzi cha mtundu wa nsapato. Mu 1963, mpira woyamba ndi Adidas logo anatulutsidwa. Koma patadutsa zaka ziwiri kampaniyo, yokhala ndi zipangizo zamasewera, inayambitsa zovala.
Pakalipano, malembawo ali ndi mayina atatu Sport Sport, Sport Heritage ndi Sport Style.
Masewero a Masewera.
Amapereka chovala chokongola, chogwira ntchito komanso chamakono kwa othamanga monga osewera mpira, masewera a basketball, othamanga ndi osewera mpira. M'nyengo yozizira ya 2005, mkati mwa Adidas mzere komanso pamodzi ndi wotchuka wotchuka wa ku Britain Stella McCartney, mndandanda woyamba wa masewera a masewera ndi zosangalatsa anawonetsedwa.
Masewera Achikhalidwe.
Zimayimira zinthu zomwe zasungira choloŵa cha mtundu wonse momwe zingathere. Zosonkhanitsa izi zatsitsimutsa zinthu zochokera kumagulu ambiri akale. Kusamala kwakukulu kumaperekedwa pophatikiza zojambulajambula ndi zojambula zamakono.
Zojambula Zamasewera .
Nthawi zonse amadabwa komanso amafotokoza zam'tsogolo zamakono. Cholengedwa cha zovalazi chikutsogoleredwa ndi Yohji Yamamoto, ndipo pop diva wa America Madonna ndi wodzipereka wodzipereka wa mzerewu.
Mwa njirayi, osati kale kwambiri wojambula wotchuka wa hip-hop Missy Ellot anayamba kugwirizana kwambiri ndi Adidas, yomwe idaphatikizapo kulengedwa kwa zovala zokongola kwambiri pa nthawi iliyonse ya moyo. Mzere wa zovalawu unkatchedwa Respect Mi.