Mbiri ya chizindikiro.
Yambani kukuuzani nkhani ya mtundu wa Max Factor, choyamba, atakudziwani ndi "bambo" wa zodzoladzola izi, ndi Max Factor mwini (dzina lenileni Maximilian Faktorovich). Mbuye wa akazi amapanga ndipo woyambitsa chizindikirochi anabadwa pa August 5, 1872 mumzinda wa Lodz (womwe tsopano ndi dziko la Poland masiku ano) Ufumu wa Russia. Ali ndi zaka 14, "abambo a zodzoladzola zamakono" am'tsogolo amakhala ndi ntchito yodzikongoletsa tsitsi. Kenaka ndinapeza ntchito yodabwitsa mu opera, komweko pambali pamasewero ochita masewera olimbitsa thupi omwe ankachita nawo masewera ndi maonekedwe. Chifukwa chowona kuti ochita masewero a Max omwe adachitapo kanthu pamaso pa mfumu mwiniwake, akuluakulu a ku Russia adalankhula za iye mokondwera. Kotero, iye anapatsidwa malo a katswiri wa zodzoladzola ku khoti lachifumu la Nicholas II ndi wojambula ojambula mu malo owonetsera a mfumu, ndipo anavomera ndipo anapereka ntchitoyi kwa zaka zisanu ndi zinayi. Sitolo yake yoyamba yogulitsa zodzoladzola zomwe adakwanitse kutsegula mu 1895, ku Ryazan. Patapita zaka khumi, Max Factor, pamodzi ndi mkazi wake, mwana wake wamkazi ndi ana ake awiri anasamukira ku America.
Long live America, yaitali Hollywood.
Komanso, mbiri ya kulengedwa kwa chodzola chinapangidwa kunja kwa Ufumu wa Russia. Ku America, Max Factor adatha kutsegula sitolo yaing'ono, kumene katundu wamkulu anali zodzoladzola, zonunkhira ndi wigs. Koma posakhalitsa Chofunika mu moyo chinali kuyembekezera mdima weniweni wakuda: mkazi wake anamwalira, ndipo chifukwa cha chinyengo, iye anataya bizinesi yake. Koma izi sizinaimitse "bambo wa zodzoladzola zamakono" ndipo kale mu 1908 anasamukira ku Los Angeles. Panali pomwe panthawiyo cinema cinema inakhala yayikulu mu kutchuka komanso pachimake cha kukula kwake. Pogwiritsa ntchito izi, Max Factor anatsegula sitolo yake nthawi zonse pafupi ndi malo omwe mafilimuwo ankajambula. Ndipo iye sanatayike nkomwe. Chifukwa cha chidziwitso chake chokonzekera komanso mfundo zabwino zomwe adajambula zomwe adazigula, adayamba kumufunsa zomwe ziyenera kukhala zoyenera kupanga kujambula kutsogolo kwa kamera, chifukwa kupanga pulogalamuyi sikunali bwino kwa iwo. Mu 1914 Max Factor adayambitsa mapangidwe atsopano ojambula mafilimu. Chinali chamtengo wapatali cha kirimu chomwe chinapangitsa mtundu wake kukhala wabwino. Chomera chimenechi chinayamikiridwa kwambiri ndi a Hollywood monga Fatti Arbakl, Charlie Chaplin ndi Buster Keaton. Chifukwa cha ichi Max Factor adapeza udindo wa katswiri. Pogwirizana ndi kukula kwa mafilimu, mafilimu a Max adayamba kufanana. Mu 1918, adakhala ndi "mitundu yosiyanasiyana" yodzikongoletsera, yomwe idaphatikizapo mtundu wa khungu ndi tsitsi ndi maso.
Zodzoladzola za Oscar.
Kale mu 1928 Max Factor, pamodzi ndi ana ake, adakonza zodzoladzola. Ichi chinali chophatikiza chachikulu pamene kuonekera ku Hollywood ya mafilimu a mitundu. Chifukwa cha kuyambanso kwake, Factor anapatsidwa Oscar chifukwa chothandizira kwambiri kupanga chithunzi. Ndipo zinasintha kwambiri, pamene mbiri ikukumbukira kuti Oscar anapatsidwa zodzoladzola. Vivien Leigh, Clara Bowe, Betty Grable anakhala makasitomala nthawi zonse a "Papa wa Zodzoladzola". Koma kupatula nyenyezi, zodzikongoletsera za Factor zingagwiritsidwe ntchito ndi amayi ena onse, chifukwa zodzoladzola zake zinayamba kugulitsidwa ku America.
Saloni yoyamba ku Hollywood.
Patapita kanthawi Chofunika chinafunika kuwonjezera bizinesi yake. Kuti izi zitheke, mu 1935, iye anatsegula saluni yotchedwa "Hollywood Studio Makeup ya Max Factor." Chofunika kwambiri pa salonyi chinali kutsegulira maofesi anayi apadera, omwe anaikidwa pamutu wakuti "Color Harmony": buluu wabuluu - blondes, wobiriwira - redheads, pink - brunettes, pichesi - "brownies". Mu saloniyi, Factor anakonza "Wachifundo Chodziwika" wapadera, chomwe, atavala pamutu pa mkazi, amatha kuwulula zolakwa zonse. Pambuyo pake, mothandizidwa ndi zodzoladzola, amadzibisa mosavuta. Chombo chachikulu cha Max Factor chinali mawu akuti: "Zodzoladzola za nyenyezi ndi zanu."
Zatsopano mu bizinesi.
Mu 1938 Max Factor anamwalira. M'malo mwake, ufumu waukulu wodzoladzola unatsogoleredwa ndi mwana wake wamkulu Frank, amene anamutcha dzina lake Max Factor, Jr .. Ndi iye yemwe mu 1946 anapanga kupanga kwatsopano kwa televizioni. Pambuyo pake, panali zodzoladzola zatsopano zowonongeka kwa madzi, zodzoladzola za luso la thupi, zitsulo zamagetsi, zitsamba zatsamba, ma tubes ndi burashi chifukwa cha mitembo, maziko a madzi a nkhope ndi zina zambiri. Zonsezi zinapangidwa ndi chizindikiro chamanyazi cha mtundu wa Max Factor.
Wowonjezera kwambiri.
M'zaka za m'ma 1950s, mafilimu a mafano ndi mafashoni adawonekera. Pofika pamapeto pake, Max Factor anatulutsa zodzikongoletsera zokongoletsera, zomwe posakhalitsa zinakhala mtundu waukulu wa zojambula m'ma 60s. Pano mukhoza kuphatikizapo khosi zonyenga, mafuta odzola, mascara opanda madzi. M'zaka za m'ma 70s, kampaniyo inakhazikitsa mitundu yosiyanasiyana ya zachilengedwe, yomwe idakhalanso nthawi yofanana.
Max Factor lero.
Mpaka pano, nkhani ya Max Factor isatha. Atsogoleredwa ndi zaka 80, kampani ikupitiriza kusangalala ndi udindo wa mtsogoleri padziko lapansi pakupanga zodzoladzola zokongoletsera. M'chikhalidwe cha mtundu umenewu makompyuta onse atsopano amasonkhanitsidwa ndi kukongola kwachikale. Magazini yotchuka kwambiri yotchedwa "Voyage" imatchedwa zodzoladzola za mtundu uwu wotchuka kwambiri mndandanda wa makina otchuka odzola kuzungulira dziko lapansi. Komanso Max Factor ndizo zodzikongoletsera kwambiri mu Hollywood zamakono. Ndipo chida chamakono cha chizindikirochi chinali mawu akuti: "Ophunzira a Max Factor amalimbikitsa!". Mwa njira, mwa kulemekeza "abambo a zodzoladzola zamakono" ndi Max Factor pa Hollywood Walk of Fame, nyenyezi inayikidwa, zomwe zimapanga chizindikiro cha zokongoletsa kukhala ulemu waukulu.