Zodzoladzola zokongoletsera lancome

Kampaniyo inakhazikitsidwa ndi katswiri pa zokongoletsera zonunkhira ndi zodzoladzola ndi wofukiza zonunkhira Arman Petijo mu 1935. Ndipo lero Lancome ndi mmodzi mwa atsogoleri omwe amapanga zokongoletsa ndi zonunkhira.

Zodzoladzola za Lancome

Armand Ptizhan anapereka moyo wake wonse ku maloto amodzi kuti apange mkazi kukhala wokongola ndi kuweruza ndi kupambana komwe Lancome inakwaniritsa, iye anakwaniritsa zambiri. Fungo labwino kwambiri linapangidwa ndi Ptizhan, iye anabwera ndi logo ngati mawonekedwe a duwa. Maluwa amenewa anafalikira mu 1973 ndi wachifranchi, wofewa pang'ono ndi pinali. Chojambulachi chikuwonetsa chilakolako, chifundo ndi kukongola kwa duwa ndi chithunzi cha mkaziyo. Chigamulo cha kampaniyo chinakhala chofanana ndi zaka 80 zapitazo, chimamveka mu mfundo zitatu - khalidwe losasinthika, malingaliro abwino komanso okongola.

Pa February 21, 1935, Nyumba ya Lancome inatsegulidwa. Dzina la chizindikirocho linachokera ku malo a Ptizhan Lancosme. Anabwera ndi dzina lomwe linali losavuta kulitchula ndikuwerenga m'zinenero zonse.

Arman anayamba ntchito yake yabwino ndi mavitamini asanu, kampaniyo inkapereka mafuta onunkhira ku Brussels pachaka: "Tropiques", "Kypre", "Tendre Nuit", "Conquete", "Bocages" ndipo adalandira chidziwitso cha dziko lonse lapansi. Choyamba, Lancome zodzoladzola zinagawidwa ku France, ndiye padziko lonse lapansi. Chaka chotsatira, tinatulutsa chinthu chatsopano pogwiritsa ntchito zomwe zinapindula muzitsulo zamagetsi zamtundu wa Nutrix, zomwe zinaphatikizapo magudumu achilengedwe komanso zogwiritsidwa ntchito. Kuphatikiza pa zotsatira zowonjezereka, anathandiza ndi kulira ndi kutentha tizilombo ta magazi.

Mu 1955, Lancome anamasulira mzere wakuti "Oceane", umachokera ku algae wothandiza. Mzerewu unali wopambana kwambiri kwa akazi.

Mu 1952, kununkhira kwa poda, kotchedwa Oriental kunaonekera kuti anagonjetsa mamiliyoni a "Tresor". Pa nthawi imodzimodziyo, timapanga timapepala timene timatulutsa milomo. Mphuno imeneyi inali yoyamba kutsogolo pamoto, inali ndi fungo losasuka la duwa, silinagwe milomo.

Mu 1955, mndandanda woyamba wa mankhwala osowa khungu unatulutsidwa, womwe unkachokera ku mchere wa mchere komanso mchere. Kuyambira maziko ake, Lancome yakhala yotchuka chifukwa chopanga mizimu yodabwitsa ndi mayina a zamatsenga ndi zonunkhira bwino, kenako iwo adayenera kukhala "ma classics". Mizimu imeneyi imayimilidwa ndi chikondi cha mizimu ya Tresor, madzi atsopano "O de Lancome", fungo losangalatsa la "Climat" ndi fungo la "Magie Noire".

Posachedwapa, Lancome yamasulira fungo latsopano la akazi, "Lancome Hypnose", latchuka kwambiri. Mu fungo ili pali maluwa oyera, vanilla ndi vetiver. Kampani ikuyembekeza kuti pfungo ili lidzabwereza kupambana kwa "Magie" ndi "Tresor" ndipo lidzalowa m'masewero asanu otchuka kwambiri. Choyamba, zachilendo zapangidwa kwa atsikana ndi atsikana.

Msonkhano watsopano wa chilimwe umapangidwa ndi wotchuka wa ku Canada wojambula Corno ndipo phukusi lililonse la zojambulazi ndilokongoletsedwa ndi kujambula kwake. Zosonkhanitsazo ndizithunzi zamtengo wapatali za chilimwe - zofiira, pinki, lalanje. M'chilimwechi, Lancome imapanga pepala lopangidwa kuchokera ku zojambulajambula ndi zithunzi zisanu za golidi, Blush Zowonongeka - tangerine ndi pinki ya pinki, pinki pamsomali, pamutu pamoto, Mbalame yofiira ndi yofiira ndi yamnofu, bulashi wothira mafuta.

Mu 2010, Lancome inakondwerera zaka 75. Nthawi zonse mabokosi apadera ndi makapu a mafuta onunkhira ndi ufa ndi mithunzi anali okongoletsedwa: maiko a kum'maƔa, angelo otchedwa chubby-cheeked mpaka lero, amadziwika kuti ndi duwa lokongola pa phesi lochepa. Pakalipano, zodzoladzola za Lancome zimagulitsidwa m'mayiko oposa 163 padziko lonse lapansi.