Ngakhale kuti abwenzi abwino kwambiri a mtsikanayo, monga mukudziwa, ndi diamondi, komabe, makatani a Swarovski amawapanga kukhala oyenerera mpikisano. Swarovski, monga bizinesi ya banja, sanagwiritse ntchito ndalama zokwana mamiliyoni ambiri pazaka zoposa 100, komanso kuti adziwe mbiri ya zinthu zake, zomwe zimapangidwa kuzungulira dziko lonse lapansi monga zodzikongoletsera.
Anthu akhala akudabwa ndi luntha kwa nthawi yaitali. Kutentha kwa dzuwa pamwamba pa madzi. Makina a chipale chofewa. Kristalo yomwe imawombera kuwala. Mtsinje wa pansi. Ndi chikondi ichi cha anthu kwa zinthu zogometsa, kuti ludzu lathu lachinsinsi la moyo wowala linagwidwa nthawi yoyenera ndi banja la Austrian Swarovski.
Zingwe zabwino zomwe amabweretsa zimawonekera pa zovala za nyenyezi zachi Hollywood komanso azimayi osukulu. Maso awo okongola a kristalo ndi makatani amalowetsa mkati mwazipinda zamakono. Kasonkhana: kampani yomwe inamanga bizinesi ya biliyoni bizinesi pazinthu zooneka ngati zazing'ono ngati galasi lamoto.
Choyamba panali kudziŵa-momwe.
Pali makampani omwe amapanga ndalama kuchokera mlengalenga. Pali ena amene, chifukwa cha kupambana kwawo, akuyenera kuti aziyenda bwino. Swarovski kuyambira pachiyambi adadalira teknoloji, yomwe siinali imodzi mwa iwo, kupatula iwo.
Zonsezi zinayamba mu 1892, pamene Austrian Daniel wazaka 30, dzina lake Daniel Swarovski, anapanga chivomezi chake: makina opanga magetsi omwe amatha kudula kristalo ndipamwamba kwambiri. Swarovski sanali mwangozi mu makampani a galasi. Iye anabadwira ku Bohemia, dera lamakono la Czechia (ndiye Ufumu wa Austro-Hungary), umene wakhala wotchuka kwa khungu, kristalo ndi phala. Swarovski anali olowa glaziers - ambuye olemekezeka ndi olemera. Kuchokera kwa abambo ake, omwe anali ndi fakitale yaing'ono, Daniel ndipo anagwira zinsinsi zogwira ntchito ndi kristalo - woona, mwambo weniweni. Koma mu mbiriyakale bambo uyu anabwera umo chifukwa chakuti iye amakhoza kuwona malingaliro atsopano. Mu 1883, Daniel adayendera ku International Electrical Exhibition ku Vienna, kumene adagwidwa ndi magalimoto osiyanasiyana Edison ndi Siemens. Ndipo ndiri ndi lingaliro lokhazikitsa malo osungirako a makolo anga.
Atapanga zipangizo zomwe zinapangitsa kuti kampani ikhale yopangidwa ndi kristalo, amapeza ogwirizana ndi ndalama, ndipo mothandizidwa ndi 1895, amatsegula chomera m'mudzi wawung'ono wotchedwa Wattens (Austria). Chifukwa chosankhira malowa ndi mtsinje: Swarovski inamanga magetsi pamadzi, omwe amapereka mphamvu yake yotsika mtengo.
Business nthawi yomweyo anapita - chifukwa makina processing Swarovski kristalo anali bwino kwambiri opukutidwa ndi wotsika mtengo kuposa ake mpikisano. Panopa kwa zaka zisanu, wogulitsa malondayo adatha kupititsa patsogolo kupanga ndi kugula kuchokera kwa anzanu gawo lawo. Kuchokera nthawi imeneyo, Swarovski wakhala ndikukhala bizinesi ya banja basi.
Ndibwino.
Zikuwoneka kuti izi zingathetse. Koma Daniel Swarovski anali wosasinthika. Iye pamodzi ndi ana ake atatu, anagwira ntchito mwakhama kuti apange kanyumba kotheratu, ndipo mu 1911 ayesayesa ndi mankhwala opangidwa ndi zipangizo komanso njira zocheka zinapangidwira ndi kupambana. Monga mukudziwira, kristalo ndi galasi lokhala ndi mzere wotsogolera, yomwe imapereka kuwala, kuwala ndi kusewera. Galasi yosavuta imakhala ndi 6% yotsogolere oksidi, yomwe imakhala ndi crystal - 24%, komanso Swarovski crystal ili ndi 32%. Chinsinsi cha sayansi ya Grandfather Swarovski wake wamkulu - wamkulu - wamkulu - mdzukulu akadali kusunga monga apulo m'diso lake. "Kuchita mwangwiro kosatha" akadakali chigamulo cha kampaniyo.
Mtundu wapamwamba kwambiri wa makina opangidwa ndi makinawo analola kampani kulowa mumsika wamtengo wapatali molimba mtima. Amene analibe mwayi wogula zodzikongoletsera, manja awo atagula zidutswa za kristalo, zomwe zinali zosavuta kulandira ma diamondi. Komabe, Daniel Swarovski mwiniwake, wolemekezeka ndi wokonda ntchito yake, sanayese kugulitsa katundu wake chifukwa cha chinthu china, mosiyana ndi amene adagonjetsa, wolemera kwambiri komanso wotchuka Georg Strasset, yemwe dzina lake linali "loyera". Anadziwanso momwe angapangire kristalo, koma miyala yake inasungunuka pansi pa zokongoletsa. Koma Swarovski anakhazikitsa zolinga - kuti anthu amvetse kristalo mofanana ndi zibangili.