Ndipo ngakhale kuti tsiku lachikhalidwe cha Italiya lomwe linayamba kubadwa (malinga ndi akatswiri a mbiri yakale a mafashoni) ndi February 25, 1951, pamene fashoni ya Count Georgini (Giorgini) inakhazikitsidwa ku Florence, izi sizikutanthauza kuti Italy analibe mafashoni kale.
Chimodzi mwa zinthu zakale kwambiri ku Italy ndi nyumba ya Gucci, yomwe mbiri yake inayamba kumayambiriro a 1921. Koma kupambana kwa nyumbayi kunayamba mu 1947, pamene thumba lokhala ndi nsungwi likugwira ntchito, nthawizonse lapamwamba komanso lodziwika ngakhale tsopano, linatulutsidwa koyamba. Pambuyo pake, makina opangidwa ndi zitsulo zopangidwa ndi zitsulo zopangidwa ndi zitsulo zopangidwa ndi zitsulo zopangidwa ndizitsulo zopangidwa ndizitsulo zopangidwa ndi nsalu zopangidwa ndizitsulo zopangidwa, Jackie O wothandizira Jackie Kennedy (mkazi wa Pulezidenti John F. Kennedy), Flora, yomwe Hollywood, yemwe amamukonda Grace Kelly ankakonda kuvala, kampaniyo inakhala imodzi mwa zoyamba kupanga zinthu zamtengo wapatali padziko lapansi. Ndipo mpaka lero chizindikiro cha GG (oyambirira a Guccio Gucci, yemwe anayambitsa nyumba) ndi chizindikiro cha chizindikiro, chizindikiro cha kutchuka. Ndipo kuyenda mkupita kwa nthawi, nyumba ya Gucci imapezeka pamsika wa mafashoni osati ndi matumba okha, komanso ndi mzere wa mafuta, zodzikongoletsera, nsapato, komanso zowonjezera mafoni.
Chinthu china chazakale kwambiri ku Italy ndi Prada . Mbiri yake inayamba mu 1913 ndi kutsegula kanyumba kakang'ono kamagulitsa sutikesi ndi zikopa ku Milan. Kupanga nyumbayi kunayamba zaka makumi asanu ndi awiri, pamene mdzukulu wa woyambitsa Miuccia Prada adayendetsa kampaniyo ndi kuthamanga pa mafashoni apamwamba, kutulutsa makasitomala amadzimadzi m'chaka cha 1985, ndipo mu 1898 - chokwanira chovala. Pakalipano, pali malo ogulitsa Prada kuzungulira dziko lapansi, ndipo thumba lokhala ndi chizindikiro ichi ndi kusankha kosangalatsa kwa mkazi wabwino.
Nyumba ina ya mafashoni, yomwe ananyamuka kupita ku Olympus yapamwamba inayamba ndi kugonjetsa mitima ya New York - nyumba ya Brion i. Pambuyo pake, zinali mnyumba muno, kuti, lingaliro lamakono la mafashoni a anthu linapangidwa. Kuyambira pachiyambi cha mtundu uwu, suti za amuna kuchokera kwa Brioni zinkafunidwa kwa amuna ochokera kumwambamwamba (sutiyi inali suti ya James Bond). Ndipo pakati pa ogula nyumbayi nthawi zosiyanasiyana anali anthu otchuka monga Luciano Pavorotti, George Bush Jr., Nelson Mandela, Robert Kennedy ndi Rudolph Giuliani. Inde, tsopano nyumbayi ili ndi mzere wa zovala za akazi, koma nyumbayo imakumbukirabe amuna.
Koma ngati, ngakhale nkhondo yachiwiri yapadziko lonse isanayambe, akatswiri ochita masewera a ku America sanafune kugwira ntchito ya wopanga Salvatore Ferragamo, ndiye kuti Brioni sadzagonjetsa ndipo sadzadabwitsa. Ndipotu iye ndiye woyamba kulowa mumsika wa America ndi ntchito zake zodabwitsa monga nsapato pa nsanja ndi nsapato zopangidwa ndi manja. Nyenyezi zambiri za nthawi imeneyo zinali kuvala nsapato zake. Ndipo mwana wake wamkazi ndi mtsogoleri wake, Giovanna, mu 1959, adayambitsanso zovala. Tsopano dzina lakuti Salvatore Ferragamo likugwirizana kwambiri ndi nsapato zokhazokha komanso zabwino, komanso ndi mzere wa matumba, magalasi, zonunkhira, mipango ya silika ndi zovala tsiku lililonse.
Poyang'ana maziko a zimphona za mafashoni, zatsopano, zachinyamata, koma osakaniza zamakono zikukula. Amakonda kwambiri nyenyezi za ku Hollywood, zomwe zikutanthauza kuti dziko lonse limakondwera nawo. Giorgio Arman wodabwitsa kwambiri , ndiye kuti ndinapanga kalembedwe ndi chifaniziro choyendetsera "kuyenda pamtumba wofiira". Amapanga chilichonse: zovala, nsapato, mahatchi, mafuta onunkhira. Ndipo pansi pa mgwirizano ndi L'Oreal, iye ali ndi mzere wotsalira wotchuka, mafuta ndi Armeni toilette.
Chaka cha 1978 chinali chizindikiro cha kutsegulidwa kwa kampani ina, yomwe posakhalitsa inayamba kutsogolera ntchito yapamwamba kwambiri, potsindika mizere yonse ya chiwerengero cha akazi, zovala - Versace . Woyambitsa wake anali wopanga mafashoni Gianni Versace, yemwe anamwalira mwachisoni mu 1997. Pamene mutu wa kampaniyo anali mlongo wake Donatella, ndiye pakati pa katundu wa nyumbayi anawonekera miyendo ya amuna, zovala za moyo wa tsiku ndi tsiku, zovala, komanso zipinda zapakhomo za gulu lapamwamba. Kuwonjezera apo, kampaniyi ili ndi hotelo yake yapamwamba ku gombe la Australia. Koma mtundu wotchuka wotchuka wa kampaniyi kwa zaka zambiri - magalasi a versace.
Lace, corset wakuda, zovala zamatsenga - zizindikiro za fetishism kuchokera ku Dolce & Gabbana zakhala zikuwombera m'mafilimu kumapeto kwa zaka za m'ma 80. Zofunika ndi zizindikiro za zovala za nyumba ino ndi zosakaniza osati zipangizo zokha, komanso mazenera, njira, ngakhale eras. Ndipo pa nthawi yomweyi, zovala zawo zonse zimawonetsa kukongola kwa Italy. Mu 1993, kwa Madie's Girlie Show Tour, zovala zokwana 1500 zinachitidwa kwa nthawi ya miyezi iwiri, ndipo zovala zambiri zimalengedwa ndi kumaliza ndi manja. Chaka ndi chaka, kampaniyi imapereka kwa anthu pafupifupi magulu khumi ndi atatu. Ndipo izi sizimangovala zovala zazimayi komanso za amuna, komanso mitundu yonse ya zipangizo, magalasi, zonunkhira, zokongoletsa.
Braccialini nyumba ya mafashoni, yomwe kwenikweni inachokera ku malo ochepa ojambula omwe matumba amapangidwa, opangidwa ndi zokongoletsera zokongola ndi zokongola ndi zokongoletsera zamaluwa, pakalipano amapanga zovala za akazi: makapu, magolovesi, mawotchi, nsapato, magalasi, matumba. Ndili pansi pa mtundu uwu wa matumba a mafashoni a mitundu yosiyana kwambiri ndi yachilendo - monga nsomba, matelefoni, mabasi, magalimoto.
Kakhazikika ndi kosasinthika kavalidwe ka Santoni kwa zaka makumi asanu ndi makumi asanu ndi makumi asanu ndi awiri ( 1000) wakhala akulenga ndi kujambula ndi manja ake. Ndipo chaka chokha, palibe nsapato 700 za nsapato za mtundu uwu zomwe zimagulitsidwa. Ngakhale kuti chidwi ichi cha kampaniyi sichimatha. Mpaka lero, iwo samabweretsa nsapato zokhazokha, komanso zikwama, mabotolo, matumba ndi zinthu zina zamatumba.
Kuzizwitsa ndi kusinthasintha kwa ambuye achi Italiya lero ndi chizindikiro cha kukoma kokongola. Italy sikuti inagonjetsa mayendedwe a dziko lapansi, adagonjetsa mitima yathu ndi inu, ndikukhala otsika pamtunda (komanso m'malo ena ndi apamwamba) a Paris. Apa iwo ali, mafashoni okongola a ku Italy.