Mbiri ya chizindikiro cha Christian Dior

Christian Dior ndi chizindikiro chodabwitsa ndi mbiri ya zaka za m'ma 500. Pansi pa dzina lake nthawizonse amamvetsetsa kukongola, kukongola ndi kukongola kwa zonsezi - zodzoladzola, zovala, zonunkhira. Kusamalidwa kosiyana kuyenera kulipidwa ku mbiri ya kulengedwa kwa mtundu wa Chikhristu.

Pamene couturier akadali akadakali mnyamata, mayi gypsy ananeneratu za tsogolo lake. Ananena kuti panthawi ina adzasiyidwa opanda ndalama, koma amayi adzamubweretsa bwino ndikuthandizira kukhala wolemera. Mkhristu anali ndi zaka 14 zokha ndipo anangoseka pamene anamva nkhaniyi.

Mnyamatayu anali akukayikira za mitundu yonse ya maulosi ndipo sankaganiza momwe zinaliri kukhalabe wopanda ndalama, chifukwa bambo ake anali wamalonda wotchuka. Makolo adatumiza Mkristu ku ntchito, koma sanafune kukhala wojambula. Ndipo kotero, mnyamatayo anatumizidwa ku Sukulu ya Scientific Science ku Paris.

Koma ntchito zake zandale sizinatheke, ndipo chikhumbo chodzipereka yekha ku luso chinali champhamvu. Mkhristu ndi bwenzi lake adagulitsa malonda ndi kutsegula zithunzi zamakono. Dior anagwa mu bohemia ya ku Paris ndipo sankaganiza kuti izi zikhoza kutha. Koma nthawi ina zonse zinasintha. Mu 1931, Mkhristu adasiyidwa wopanda amayi. Bambo anga adanyengerera mnzanuyo ndipo adathamanga. Nyumba yosungirako zithunzi inatsekedwa, ndipo Dior angangopulumuka pothandizidwa ndi anzanu.

Kuperewera kwakukulu kwa ndalama kunapangitsa Dior kukumbukira chilakolako cha ubwana wake, chomwe ndi kujambula. Kwa nyuzipepala ya "Figaro" iye anajambula zida zosiyana siyana za zipewa ndi madiresi. Mkhristu analandira malipiro oyambirira ndipo anazindikira kuti izi ndi zosangalatsa ndipo zimamubweretsa ndalama. Kotero anayamba kuyanjana ndi magazini angapo, akupanga kupanga zovala zosiyana siyana.

Mbiri ya mtunduwu inayamba pambuyo pa nkhondo. Mtundu wina wa nsalu ina inapereka Dior kuti akhale woyang'anira luso mu Fashion House, ntchito yake inali kumulera pambuyo pa nkhondo yachiwiri ya padziko lonse. Mkhristu adagwirizana, koma nthawi zonse ankadziwa kufunika kwa talente yake, motero adaika kuti nyumba ya mafashoni ikhale "House of Christian Dior." Chikhalidwecho chinalandiridwa, ndipo Dior anayamba ntchito yake.

Mu 1947, ku Paris komwe m'nyengo yozizira itatha nkhondo kunakhala kosalekeza ndi malasha, mafuta, magetsi ndi madzi abwino, Christian Dior adasonkhanitsa choyamba chake, chomwe adachicha "New Look". Atsikana omwe anali pamtundawu ankawoneka ngati maluwa okongola kwambiri, ankavala madiresi abwino kwambiri. Owonerera anali okondwa komanso okondwerera kuonera tchuthiyi pakati pa Paris pambuyo pa nkhondo. Christian Dior anawapatsa iwo mwatsopano kuti amvetse kuti akazi ndi ofatsa ndi okongola.

Chiwonetsero choyamba chinabweretsa kupambana kopambana. Couturier adanena kuti akufuna kuwonetsa kufanana kwa akazi ndi maluwa. M'nthaŵi ya nkhondo yapambuyoyi, inangokhala chomwe chiwerengero cha akazi chinalibe. Kotero Dior anayamba kuzindikira kuti ndi fano, yemwe anabwezera chikazi ndi chikondi. Kotero kuneneratu kwa gypsy kunakwaniritsidwa - ndi akazi amene anapambana. Dior anakumbukira mawu awa, anamvetsa kuti maulosi anali akukwaniritsidwa. Tsopano wopanga mafashoni anayamba kukhulupirira zamizimu kuti anali ndi mneneri wake weniweni - Madame Delahaye. Popanda uphungu wake, Dior sanapange chisankho chimodzi.

Kwa zaka zingapo Nyumba ya Maofesi ya Christian Dior yakhala magulu akuluakulu, ndipo anthu 2000 akugwira ntchito kumeneko. Dior sanazindikire ntchito iliyonse, kupatula buku. Mosakayikira zovala zonse zinkayenera kuyenda limodzi ndi ntchito yovuta. Wokonza mafashoni sanafune kuti Fashion House ikhale yopanga ntchito yopanda ntchito yojambula, chifukwa mwina sichikanakhoza kutchedwa njira imeneyo. Couturier ankachitira madiresi monga zamoyo.

Patapita nthawi, Kristan Dior adatchuka chifukwa cha kuchuluka kwake ndipo adaganiza zotsegula kampani yomwe imapanga mafuta onunkhira. Pambuyo pake, mizimu ndiyo kupitiliza chovalacho ndi kumaliza kwathunthu fanolo, mu Dior iyi anali ndi chidaliro. Choncho mafuta onunkhira oyambirira ankawoneka pansi pa dzina lakuti Dior - Diorissimo, Diorama, Jadad, Miss Dior. Amakondabe kutchuka kwambiri ndipo amaonedwa kuti ndi amtengo wapatali.

Mu 1956, mafuta onunkhira a Diorissimo anamasulidwa, pomwe mawu apadera ndi mascot a Nyumba ya Diorisi ya m'chigwachi. Izi zinali zonunkhira zoyambirira zomwe zinalipo pompano.

Dior sanaime pomwepo ndipo adaganiza zotsegula nthambi ina ya Nyumba ya Dior, yomwe imapanga zodzoladzola. Pambuyo pake, chombocho chinadziŵa kuti zodzoladzola zikhoza kukazigwiritsa ntchito mu chimbudzi cha mkazi.

Mu 1955, Dior anamasula milomo, m'chaka cha 1961 - mapulusa a msomali, ndipo mu 1969 anayamba kupanga zodzoladzola mwachidule. Chizindikirocho nthawizonse chinayesa kupeza mndandanda wolondola wa mitundu yonse ya mndandanda. Dior silinayankhidwe mobwerezabwereza popanga mitundu yatsopano, nthawi iliyonse posankhidwa mitundu, koma zonsezi zinagwirizana.

Wokonza mafashoni ankagwira ntchito kuyambira m'mawa mpaka usiku, ndipo izi sizingatheke koma zimakhudza thanzi lake. Kwa nthawi yoyamba iye sanamvere wolosera wake ndipo anapita ku Italy kukachiritsidwa. Pa October 24, 1957 ku Italy, Christian Dior anamwalira ndi matenda a mtima.

Pambuyo pa imfa yake, Yves Saint Laurent anakhala woyambitsa nyumbayo. Panthawiyi akadakali wojambula zithunzi yemwe adagwira ntchitoyi kwa zaka zinayi. Mu 1960, anaitanidwa kukatumikira usilikali, ndipo analoŵa m'malo ndi Marc Boan, amene mu 1989 anachotsa Gianfranco Ferre. Ndipo mu 1996, wopanga mafashoni wamkulu m'nyumba ya Christian Dior anali John Galliano.

Pakalipano, chizindikiro cha Dior chikugawidwa m'mayiko 43, ndipo masitolo a mtundu uwu amapezeka ngakhale ku Japan, Australia, Brazil, China ndi mayiko ena padziko lapansi.